Mobile device management (MDM) is a device lifecycle management technology that enables IT to deploy,
configure, manage, support and secure mobile devices through MDM profiles installed on the devices. MDM
software provides asset inventory, over-the- air configuration of email, apps and Wi-Fi, remote troubleshooting,
and remote lock and wipe capabilities to secure the device and the enterprise data on it. MDM is the
foundation of a comprehensive enterprise mobility management (EMM) solution.
Mobile application management (MAM) technologies apply management and policy controls to individual apps
instead of the entire device. MAM solutions typically offer a custom app store that enables control and delivery
of both internally-developed and third-party apps. IT admins can add security, encryption and control to mobile
apps using AppConfig Community standards or software development kit (SDK) or app wrapping solutions
from the MAM provider.
Enterprise mobility management (EMM) is a device- and platform-agnostic solution that centralizes the
management, configuration and security of all devices in an organization, both BYO and corporate-owned.
EMM goes beyond traditional device management to include the management and configuration of enterprise
apps and content.
A comprehensive EMM solution will include MDM, MAM, mobile content management (MCM), identity
management for access control, and productivity apps for easy access to corporate email, calendar, contacts,
content repositories and intranet sites. When done right, an EMM solution should supply both the technical
capabilities to simplify management and security for IT as well as a pleasant user experience for the employee.
Unified endpoint management (UEM) enables IT to stop using separate tools to manage mobile, desktop and
now Internet of Things (IoT) devices. UEM solutions provide a holistic and user-centric approach to managing
all endpoints by combining traditional client management of desktop and PC systems with a modern enterprise
mobility management (EMM) framework. A comprehensive UEM solution will enable IT to manage users and
deliver a consistent experience across all endpoints, secure and manage the full device lifecycle, and do it all
in a single, comprehensive platform.
Bring your own device (BYOD) is an IT policy that allows employees to use their personal devices for work
purposes. EMM platforms enable organizations to implement a BYOD strategy without sacrificing security or
employee privacy by providing separation of work and personal data on the device. This separation allows IT
to manage and secure only the work data on an employee-owned device. If a device is ever compromised or
when an employee leaves the company, IT is able to remove only the work-related data, leaving the personal
items on the device intact.
Why Workspace ONE?
AirWatch unified endpoint management (UEM) technology now powers VMware Workspace ONE, an integrated platform for the digital workspace.