Partner Definition
Reseller Partners are organizations that have a strategic presence in the enterprise mobility marketplace. AirWatch Reseller Partners identify new opportunities and are compensated by purchasing the AirWatch solution and services at a discounted margin from MSRP and selling at a partner defined price point.
The AirWatch Reseller Program provides three tiers commensurate with a partner’s commitment to positioning AirWatch in the marketplace. Partners start the program as a “Registered” partner and their status will change annually based on performance and meeting revenue, sales and training requirements. Fees: $2,500.
Partner Benefits
AirWatch Reseller Partners benefit from access to marketing and training materials, webinars and product videos and documentation through the AirWatch Video Portal. Reseller Partners receive AirWatch onsite training classes and 15 professional services hours. An AirWatch Partner Operations Specialist or Channel Account Manager (if applicable) is available as an additional resource.
Partner Responsibilities
| Responsibility | Partner | AirWatch |
|---|---|---|
| Generate qualified leads | yes | no |
| Define pricing for AirWatch subscriptions, licenses and services | yes | no |
| Sell AirWatch subscriptions, licenses and services | yes | no |
| Maintain AirWatch sales and technical training requirements | yes | no |
| Deliver solutions hosted from AirWatch’s hosting environment | no | yes |
| Deliver solution on–premise using customer’s infrastructure | no | yes |
| Deliver appliance-based solution | no | yes |
| Maintain customer relationship | yes | no |
| Resolve customer support incidents – Severity Levels 1 and 2 | yes | no |
| Resolve customer support incidents – Severity Level 3 | no | yes |
| Resolve partner support incidents – Severity Level 3 | no | yes |
Partner Incentives
| Incentives | Registered | Premier | Elite |
|---|---|---|---|
| Sales Materials | yes | yes | yes |
| Sales Webinars | yes | yes | yes |
| Technical Webinars | yes | yes | yes |
| Basic Professional Services Package | yes | yes | yes |
| Video Portal | yes | yes | yes |
| Partner Logos with Status Level | yes | yes | yes |
| Demo Environment | yes | yes | yes |
| Branded Demo Environment | no | no | yes |
| AirWatch SaaS Subscriptions for Internal Use | 25 | 25 | 50 |
