VMware AirWatch® Mobile Application Management™ provides the framework to help you support the complete app lifecycle.

Mobile apps drive employee productivity and IT must move beyond static app distribution to meet the security, management and productivity requirements of today. From sourcing or developing an app, to applying security policies, deploying an app catalog and analyzing app metrics, AirWatch Mobile App Management is your single solution.

AirWatch is positioned as a LEADER in the 2015 Gartner Magic Quadrant Report for EMM

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Any App

Integrate with public app stores such as the Apple App Store, Google Play and the Microsoft Store. Deliver any app – native, web or remote – through a single app catalog across every device.

License Management

Manage, allocate and revoke bulk app and iBook licenses right from the admin console with AirWatch integration with Apple’s Volume Purchase Program (VPP).

Comprehensive Ecosystem

AirWatch AppShield features independent software vendors (ISVs), mobile application development platforms (MADPs), rapid app development platforms (RAD) and third party developers who have integrated their apps with the VMware AirWatch® Enterprise Mobility Management™ platform. Visit the AirWatch Marketplace to learn more.

Development Tools

AirWatch has a built-in, streamlined workflow for developing, reviewing, assigning and deploying internal apps. We offer three development approaches: the VMware AirWatch® Software Development Kit™ (SDK), VMware AirWatch® App Wrapping™ and VMware AirWatch® Mobile Device Management™ following AppConfig Community. Visit our App Development page to learn more.

Conditional Access

Ensure only compliant, managed mobile apps can access business systems with conditional access. Leveraging the patent pending VMware Secure App Token System (SATS) technology and native OS controls, IT can provide conditional access to every app in the app store with no SDK, app wrapping or code changes required.


Ensure enterprise app security for BYO and corporate devices through both native and proprietary containerization. Both approaches separate work and personal data on the device and provide a way for IT to ensure secure data flow on the endpoint for BYO scenarios.

App Tunnel

Securely connect both internal and public apps to intranet sites and corporate resources with AirWatch Tunnel. By combining per-app VPN with VMware NSX network virtualization platform, you can deliver user-level micro-segmentation that extends security from the device all the way inside the data center. Visit the AirWatch Tunnel page for more information.

Threat Detection

AirWatch Mobile Security Alliance partners mitigate threats to mobile apps by providing contextual threat analytics that scan, analyze and validate public and private apps and seamlessly integrate with the AirWatch EMM platform.

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Dynamic Deployment

Enable smart groups for more granular app distribution determined by ownership type, device platform, user group and more. Stage an app deployment to target specific subsets of users for a controlled initial release and update schedules.

Unified App Catalog

Enable users to access any app – native, web or remote – through a single app catalog across every device with VMware® Workspace ONE™. This unified app catalog gives users consolidated access to corporate apps in a secure container.

Built-in SSO

One-touch mobile single sign-on (SSO) allows users to access apps in Workspace ONE without passwords or complex PIN challenges by leveraging an industry-first Secure App Token System (SATS). VMware developed and patented the SATS technology to enable true SSO across desktop, mobile native and cloud applications.

Trends and Feedback

Collect app ratings and comments for both public and internal apps. If an app crashes, AirWatch captures the crash log and automatically sends it to app developers for detailed diagnostics (for apps developed with the AirWatch SDK).


View the latest app analytics through the AirWatch Hub or see details on a specific app through per-app dashboards. View entire app inventory, including internal, public and purchased apps, and track app versions, version adoption and update history.

AirWatch Analytics

View app usage rates as well as the top apps by installation in AirWatch Analytics. Compare your data against different metrics such as industry, region and market.